Labels:book | daily | hakham | person | reckoner | sky OCR: 402 SECTION CHAPTER 7 What is a Flash cookie? A Flash cookie also called local shared object, the Flash equivalent of a conventional Web cookie. Flash cookies are utilized and set by Adobe's Flash Player (previously distributed by Macromedia) which installed on practically every computer run movies videos, and games. In the context of running Flash animations, Flash cookies can collect and store personal data, such as the user's name or the user's progress game Because so many computer users now delete or block conventional cook- ies, marketers are turning to Flash cookies for an alternative Kem to track and target consumers United Virtualities (UV) an online marketing firm, developed the PIE (Persistent Identification Element) system, which essen- tially uses Flash cookies to track users ...
